Category: Blog
Time To Talk About Quality
The dazzling speed at which the distribution and consumption of information has changed in the last 20 years is still blinding many of us when we think about content. We are aware of the information bubble, yet we keep feeding it and precipitating the feeling of information overload among our customers. In the belief we [...]
January 15, 2013
What marketers can learn from the US election
While Mitt Romney mostly targeted “white old men” with his naturally conservative messages, Barack Obama managed to reach a much broader audience: groups with different ethnic background, different education level and work situation, different ages, gender etc. This opened up his colorful catalogue of positions, nevertheless formed a new challenge for the campaign organization. Would [...]
December 6, 2012
What it takes to work in Social Media
A career in the social media might seem appealing at first for many. They have become the center of an increasingly growing galaxy of stories and new trends that draw many young people to them. However, a career in the social media is completely different from being good at managing your own profile at some [...]
November 29, 2012
Facebook Global Pages: a look inside it!
One month has passed since October, the 17th, when Facebook announced the release of a major new feature ,global brand pages, that allow to manage the Facebook presence of a brand on a global level thanks to the new structure where all the communication elements will be located automatically, depending on the geographical origin of [...]
November 15, 2012
Fooding, a social media experience
That was before… Before social media platforms and tools appear and simplify our lives! Food has always been social. Finding ideas, sharing tips, shopping grocery, rating your preferred restaurants, tweet with other fans during your favorite food programmes… All these activities can be done online with websites, blogs, mobile apps and even dedicated products such [...]
November 8, 2012
Social is dead, hurray for customer contact!
Social media is much more than just click, like and win. Social was introduced as a game changer. No longer did you have to pay to be in contact with an audience that likes you. But the more we gave the monopoly of this relationship to networks such as Facebook and Twitter, the more we [...]
November 2, 2012
How to survive a Shitstorm
Brands and businesses in Social Media are challenged with direct communication daily. They have to stand up to questions and opinions from their stakeholders and customers. And sometimes things get rough because some things are not the things customers would like to hear – and companies would not like to talk about. This phenomenon is [...]
October 29, 2012
The Storyteller’s 101
With the rise of social media, the relevance of stories in brand communication has grown steadily. As people do not follow advertising channels, brands are forced to tell fascinating and compelling stories to their communities rather than shooting buying requests at demographic segments. Due to this evolution, brands need to create new job profiles such [...]
October 19, 2012
Coping with the New Rise of Visual Content
The rise of Pinterest, Instagram, Facebook’s Timeline or even Storify have precipitated a new success of visual content on the social media. Among the reasons why people seem to be more attached to visual content are its more intense emotional impact, the easyness to feel attachment to it and even use it to build an [...]
October 5, 2012
Looking back at Dmexco 2012
The German online advertising industry counts with 6,44 billion EUR revenue this year, according to their association. Wow. At the online marketing trade fair dmexco12 this was celebrated extensively. We took a look.
September 28, 2012