Category: Blog
Storytelling: Secrets from the big screen
It’s no secret that some of the world’s greatest stories have come to the attention of the masses via Hollywood. But the formula for telling good stories is not limited to Sunset Boulevard. Among brands, storytelling is also a commonly used strategy. Still, there are a lot of insights we can use from the entertainment [...]
September 17, 2012
Facebook Studio: Display window for Facebook advertisers
On Facebook Studio, agencies can put their Facebook creations into the spotlight. There are many inspiring Facebook campaigns. Every day, countless creatives scattered around the whole world mull over how to offer content to Facebook users which entertains, encourages them to participate and conveys a message at the same time. But
September 4, 2012
New Chapter for C&M*: Going Above and Beyond
Big day for us here at C&M. I’m really excited to say that we’ve been acquired by Beyond - the digital agency arm of Next15 Communications Group. With immediate effect we’ve become Beyond’s worldwide Acquisition and Engagement team.
August 24, 2012
Brand storytelling is marketing with punk attitude
“Don’t write slogans. Write truths!”, had The Clash singer Joe Strummer been quoted on the last weeks NME cover. The same statement is profoundly true for brand storytelling. But brand storytelling and punk have even more similarities: both have strong and connecting identities inside. Both are committing to designated attitudes and to specific values. Both [...]
August 17, 2012
Do CEO’s Care About Social Media?
The results of a report carried out by Domo and CEO.com seem pretty conclusive: Forbes 500 CEOs are generally away from the social media. The question, rather than “why?” seems to be more “why should they?”. We all know the benefits of the social media in personal and professional life, but when it comes to [...]
August 10, 2012
The Generation of “Click Yes” Apps
When was the last time you actually had to fill out a form to register for a web service or application? It seems like history, no? All we have to do now is click “yes” a series of times and we are logged in and a new service is filled with our data. Facebook, Twitter, [...]
August 6, 2012
Let the Olympics entertain you!
2008: Beijing Olympic Games – 2012: London Olympic Games July 27th has come and we’d like to offer you an overview about the changing in social media since the last Olympics, then a list of “tips & tricks”, obviously about digital communication, to enjoy the best way this global event. What has changed in these [...]
July 27, 2012
15 apps for holidays in France
Summer is around the corner. What is not going to leave your side for your holidays? Your smartphone of course! But what applications would you need to spend your holidays in France? From the preparation to the trip itself, here is our 15 mobile apps selected for connected holidays in France.
July 20, 2012
Financial Social Media in Spain – A Grassroots Effort
The relationship between social media and the financial community in Spain is still one of a slowly disappearing mistrust. Just a few leading IR departments have fully embraced these tools and are reaping the benefits of being there first. Banco Santander, BBVA, Iberdrola or Indra are just some of them.
July 16, 2012
E-learning in the ‘Multi-Generational’ workforce: 4 useful tips
New media changed more than the way we work, but also the way we share and consume knowledge. The context in which we work is changing faster and faster, especially the online field. Employees need to be kept up to speed with these changes to guarantee work quality. The investment of continuous education of the [...]
July 16, 2012